Special Guest Expert - Ayub Youssef: Video automatically transcribed by Sonix

Special Guest Expert - Ayub Youssef: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Daniel Aaron:
What does it take to create a vibrant, thriving life? First, the sad news is that Thoreau was right. Most people are leading quiet lives of desperation, lacking in meaning, fulfillment, and vitality. But we choose more. We choose to create extraordinary lives and the art of vibrant living. Show entertains you with inspiration, empowerment and education to create your life into a masterpiece. It's time. Let's vibe up. Hello friends. Welcome to the show. I am Danial Aaron, your host, your guide and we have an amazing show set up today. This program, this show, everything that I live and do is all about empowering y'all to live your most vibrant, thriving life, to make your life into a masterpiece. And the truth of it is, you probably know already and. Amazing lives don't tend to happen by accident. They take intention. They take education. They take effort. They take action. So we are all about here giving you the entertainment, education and empowerment for you to then be able to take action on what you learn. And our guest today is an amazing, amazing man. He is a scientist by background who has gone deep into spirituality. He's also an artist and he's a coach and of many things that I love about this guy. And you're going to love him too, is he's also really good at and passionate about helping people to live greater purpose and meaning in their life, and specifically in their work in career, something that so many people are missing these days. So amazing man. We're delighted to have him. Awesome that you are here. You are you. Thank you so much for joining us.

Ayub Youssef:
Thank you for having me. What an introduction, Daniel.

Daniel Aaron:
speWell, I could go on and on, but I want people to get right into hanging out with you. It's such a gift that you are here with us, right? We've got some beautiful things in common. I shared a little bit about you and who you are, but would you give a little quick background into how you got to this point in your life, though?

Ayub Youssef:
Well, okay, I will try to summarize it, but yeah. So back to close to 2015. I moved to Canada with with 1350 bucks in my pocket. I arrived to Canada. I paid 350 for the room, and I had a thousand to start a journey to study a master's degree that causes that costs 40 grand. So there I graduated debt free. I went to work in Toronto in a startup hedge fund. It was like a dream come true. My friends, my my classmates couldn't believe that I got this opportunity. And then with this opportunities came a lot of hopes, imagination, future planning. But after four years of work and I wasn't ready for what has happened to me, which is I, I wasn't rewarded for what I gave to this startup hedge fund. And from there I got a shock because I was like, is it? Is this it? Is this it? I mean, being, um. A straight students all my life. Then aiming to have this career and build all my life and all my identity around it. And then it's all gone in basically one day. I remember the last conversation I had with the CEO. I told him, A paycheck is a paycheck, and a human being is a human being, because deep inside I was, my understanding of life was deeper than numbers. Yes, we were hanging out with what we call big money guys. We were working on an interesting project, but I wasn't fulfilled deep inside because I didn't share the same values. I was questioning, is this how you manage people? Is this how you deal with people? Is this what I meant to contribute in my life? I mean, solving an equation or or finding a missing number? Then my journey of search started. Then once I become unfulfilled and I quit my job and I spent one year basically raising questions and answering them and and going deep. And I was lucky enough to connect to a great people in my journey. But also I had some deep spiritual revelations that led me to what I was doing. So I discovered a part of me that I have neglected, which is, yes, I had this left brain capabilities.

Ayub Youssef:
And doing math programing and all was related to science, but I, I neglected a part of me which is being of service, using my wisdom and connecting to to higher sources that are higher than this plane of consciousness. That led me to journey of podcasting, a journey of writing, a journey of self-improvement. I spent one year literally not working on the financial industry and building the man who he is today. And from that started my journey from leaving Canada, living in Mexico, living in Colombia. And you can imagine how many people you can meet and what opportunities and what breakthroughs you can experience once you change environment. So that basically in a in a nutshell, how I went from there to to having this conversation with you today.

Daniel Aaron:
Well, awesome that I love. There's so much more I know we could go into with all of that, and there's a lot of lessons in it. And I think a couple of things I want to highlight from what you said is so well, and where did you come from originally before you went to Canada?

Ayub Youssef:
Yeah, I was born in the north of Africa, in a country called Tunisia.

Daniel Aaron:
Right. Okay. So you you were born in Tunisia, you grew up in Tunisia. And then at a certain point you said, I'm going to go to Canada. I'm completely wealthy here. I've got like $1,300. I'm joking. And but you had the courage to leave your home, leave the familiar to go there. Right. And that takes a lot. A lot of people never do that, especially people like me that grew up in the US. They never even get passports, never leave. Right. So you felt the call. You followed that impulse. That's powerful. And then you had the experience of getting this, what other people would think of as a dream job. You're making a lot of money. You're working at a hedge fund, and then soon after that you were not fulfilled. And I think it really key thing you said is you saw that your values weren't aligned and you were willing to leave that comfort, leave that those accolades and that kind of money because of the value misalignment. So how did you do that? What what I mean, that takes that takes something to do that most people don't do that. What what was going on for you that that helped you to be able to do that?

Ayub Youssef:
Yeah, I would say I always said because if one day I was able to leave the house of my parents at the age of 19, I'm capable of changing from any situation. Because with all the love I had for my parents and our attachment, whether healthy or unhealthy, we had for each others. At the age of 19, I had to leave my my village to study in university. So that built that thing built in me something that, okay, I can change any situation because I already left my parents one day and I have this saying, I always try to translate from English to from our culture to English, which is what pushes you to you to do hard things. Usually it's something harder. You may think, yes, I left by choice from from Tunisia, but I remember when I graduated from the engineering school, I graduated from the top engineering school in the country. Like this school receives the first 50 in the country for that year. I was 22 and I was ranked 22. So technically I would be set for a prestigious job at a bank there, and they were sending me some emails to come and interview with them. But when I graduated, my dad had a talk with me. He said, listen, I think the past years were a little bit difficult for me and I am in a little bit of debt. So I thought about that like two days. And then I asked him two questions, I said, dead. Are you able to take care of the family if I'm not working? He said, yes. I said the second question, can you pay me a one way ticket to Canada? It was like, why? He said. Because I need to to continue studying. He said, you know, I haven't studied. My dream has been always that my kids get the best education. So I would I would find a way to do so. Why I did that? Because I said, you know what? I can work here, but I won't be able to change much for myself and my, my family. And but if I can go to Canada and get a master's degree in what I do, in what I was doing in financial engineering, I would have a better I would have a better situation to be able to change my situation and be able to be there for my, my parents or my family.

Ayub Youssef:
So that was the, um, the spark or that was what pushed me to to move first from, from my country to, to to to Canada, then in Canada, I was in Montreal. And same thing. It was basically similar situation. I've, I am at the end of my master's degree, but I basically ran out of money. Technically, I wasn't able to pay the next month rent and I was like. And I was in a bad situation, but I needed a solution. And at that time there was a there was a man who gave me a magazine. I was at a finance event, I opened that magazine, and I found a list of people who worked on the financial industry services. And by chance I found the emails. So I was every night sending emails to all of these lists. And I finished it all until one of them told me, if you're in Toronto for a, you can pass for a coffee. I said, of course I'm coming for a coffee. So I take a carpool from Montreal to Toronto and I go for a coffee, and that would end up getting me that opportunity on the hedge fund. So I was able to sell my story, sell my skills to them, and change from one city to another like the same thing and from one country to another. Now came the the third move, which was quitting the job that was the hardest. Because my friend, one of my closest friends. Was like, are you? What do you tell people now? You used to tell them. Yeah, I'm this guy working in a hedge fund was like. Because the second question people ask you after they say, what's your name? They say, what do you do for a living? Now, I'm not I'm not that guy anymore. But I told him, I think I discovered who I am because I am more than my name, and I am more than my job, and I am more than what I do, and I think I can contribute more instead of being self centric, I can be actually curious about people and connecting to them on different planes that are more than a job.

Daniel Aaron:
That's awesome, I love it. Well, you know what? You you point to a couple to me, primary principals of vibrant living to use the language that I put for it. And one of those is to have the the desire to learn more, to expand, to grow. So that moment when you finish high school and you say, dad can, can you, can you take care of the family and can you? Because I know that I need to grow. I need to expand. I want to learn more. Right. That you had not only the desire for that, but the desire that was so strong that you were willing to leave what was familiar and go with hardly any money. That's amazing. That's powerful. And and I'm 100% with you that it's I think one of the big fallacies about the New Age and spirituality is that, well, if I meditate every day, then life is going to be easy. And really, it's like the more we grow, the more life invites us to bigger opportunities, bigger challenges. And you talked about how the last big change for you, the last one so far, right, was the biggest one, right?

Ayub Youssef:
I mean, which one are you talking about? Because I have had many other changes after that.

Daniel Aaron:
No doubt. But in the sequence that you talked about from from leaving Tunisia to then getting to the end of your schooling to then going into the hedge fund, but then leaving the hedge fund, that that was in some way the biggest challenge of that up until that point. It's that's the way I heard it anyway anyway.

Ayub Youssef:
Exactly. Yeah, exactly. You know, speaking of a meditation or a life will flow easy. I would say that, yes. Do your inner work, do your mental work, do your meditation. But please don't forget that we live in the 3D world. We have to take actions to make that happen. Maybe if the if at that the the let's say the kid who was in that situation with the hedge fund and needed to to quit, I couldn't handle the pressure at that time. I think the man who I am today would have been able to behave completely differently. And the actions maybe I, I, I could have took. Uh, that time would have been different. If I have this mental clarity today, or this inner peace, or this understanding of who I am or this understanding of my values. So, strangely enough, it was that experience that allowed me to discover these things about myself and about life.

Daniel Aaron:
Mm. Beautiful. All right, well, you opened up a nice little can of worms for us there. And so much of what? I feel like it's important for anybody to live a great life is what do they do with themselves? There's practices we could call it, or rituals. There's action in the world. What? What for you is most valuable in in your process?

Ayub Youssef:
Okay, so you know when we say what we do with ourselves. We want to say what we do with ourselves. When and this. When there are two. Two two scenarios. What I do with myself when things are good and what I do with myself when things are bad. Because yes, we are talking about vibrant living. But me and you know, Daniel, we we will never be always at the top and we will never be always at the bottom because this is how life is designed. This is the law of rhythm. Life goes up and down. Okay, so if I am at a. Time where I feel like am an app, I am a peak. I want to use that momentum to create. Take advantage to expand. And if am at the bottom, I want to use a processes to understand and learn from these experiences. So what determines my next peak in life is what I do during my my downtime, and what determines the length of my next downtime is what I do when I am at the peak. For example, you know, like you can be this famous artist and or famous actor and you are at the top then because you are at the top. Instead of using that momentum to create or expand in consciousness in life, you basically drift and go to do drugs. That means your next downtime will be maybe lengthy, maybe harder, maybe more difficult to come out from with a great lessons. That's one scenario. The other scenario is if am at a downtime, I would I would ask myself questions like, okay, what? What can I learn from this that I can bring to my to, to my life or to my the next period of my, my life? Now as of a specific processes. I would say first, be open. If you feel called to try something, please go ahead because you will only know after trying, after experiencing it's only experience that could teach valuable things. The rest is theory. So first, be open to experience a process or a modality or a talk with someone if you feel called to. If you feel aligned to. If you feel inspired to.

Ayub Youssef:
Then you want to divide the processes into two buckets. One is going inward means, for example, spending time in solitude, inquiring, asking questions, and answering them either through writing or through reading or through videos. And the second bucket is going outward. Going outward and engage with what life is bringing to me at this minute. Going outward and expose myself to others because other people have different perspectives. They may see blind spots because they are blind spots. I am in this situation for a reason. I a problem is the cause of a blind spot. And that blind spot is blind because I couldn't see it. I need someone maybe from outside. I was talking with a someone brilliant yesterday and I said, listen. You want to expose yourself to others from outside. The simple reason because we are masters at bullshitting ourselves. But I guarantee you, if you have a conversation with me in a coaching setting, there is no way you're going to bullshit me and there is no way I'm going to let you bullshit yourself because I'm not doing this for a living. For for just to please you.

Daniel Aaron:
Yeah. Right on. Nicely said. And it is. I mean, it's so much about. Yes, having introspection and then also going out into the world to get the reflection. I remember one of my teachers used to say, be careful how you treat other people, because how you treat them determines how they will see you. And how they see you determines how you will see yourself. And I remember when my teacher said that I was so puzzled at first, but really like it points to, I think, similar to what you said, that when we go out into the world, there's this loop that happens that really is a lot about self-discovery. It's powerful. Powerful.

Ayub Youssef:
Yeah. We don't live in a vacuum. I mean, we live in an experience of co-creation. And I think if we be open and vigilant, life will send us signs or messages, whether through people or through events. Yes. Um, it could send us gifts as well. So, um. Being self isolating, isolated during difficult time and it could be good. But maybe don't do it for a long, longer period of time because it may do harm more than good.

Daniel Aaron:
Yeah, absolutely. So let's let's switch gears a little bit. One of the things that I appreciate about you is that you you've got a scientist part of you, you've got a someone who cares deeply about spirituality has had some profound spiritual experience. You've got this artist part of you, and you work with people as a coach and helping them to create more purpose and meaning. How do these different components of you relate to each other, or how do you relate to these different components? What's what's the importance of them for you?

Ayub Youssef:
Yeah. You know, there is this concept about the curve of doing and being. And. We can, you know, like we are both part of the beam movement. And one of the famous saying is like you're doing can never outdo your being. So everything is consciousness. So if I want to become healthy, I need to work on my health consciousness on the background, and I have to take the actions on on the real world to make myself healthier. If I want to become wealthier, I want to work on my wealth consciousness. Then I want to take actions in the real world to. Make actions that will create tangible results for me. So this is the, um, the connection between me going deep into the spiritual world, but being the scientist or or I've been entrepreneur since I was young, I start, I start initiatives, I take initiatives, I had businesses so that this connection not only how to take action, but also how to create the the consciousness that can contain these actions because otherwise it won't last or otherwise it won't, won't happen. Now, as of me being an artist, I think it's it's part of. And opening up to to being more creative. Because having having. An educational background. As an engineer, I was only looking at numbers. So if you give me in the past, if you give me slide that has words, I will only look at the numbers, I will. I will stay in this world of one plus one equals two and I will never expand my use, my imagination. However, Einstein said imagination is more powerful than knowledge, and I think me engaging in artistic activities was the the the point that opening up opened up a gate for me to align or to harmonize my left brain and my right brain to connect more with feelings and which was missing before I was always in my head. Now I think I've been able to harmonize how to when to use my head and my head, and when to drop into my body and connect to my intuition. And I have this process right now. I would I would slow down and connect and see what my intuition tells me, and then I will write it down. Then I will use my brain and logic to say, okay, which one would make sense in this world?

Daniel Aaron:
Beautiful. Well, and a part of what you point to, I think, is that for a lot of us, we we develop some capacity, some capacity, we move in a certain direction. And then if we're open to life and growth, then at a certain point we say maybe that's gotten to be too much or out of balance with other aspects of life or myself. Like, you know, you've described it in a way as left brain, right brain. You were very much in the left brain, not so much in the right brain. And you also pointed to something there. And I'd love to get you to expand on your perspective on it. Right. Creativity and being right. And this is something, as I've gone deeper into my own, my own personal work and working with clients and students, it's not necessarily an intuitive or obvious thing that we as human beings are creating ourselves is right. We we often think of creation as, oh, I'm going to paint something or I'm going to write something. I'm going to make a piece of music. It's creating something out there. Yet we know Gandhi when when they said, you know, do you have a message for the world? He said, my life is my message. And for years I've used one of the taglines for my business, Make Your Life a masterpiece. And even now, though, I feel like I'm understanding a deeper level of what it means to create one's self self-creation, does that make any sense to you? Or and if so, how do you relate to that.

Ayub Youssef:
To to create in our lives?

Daniel Aaron:
Well, creation in general, but I suppose I mean the distinction between if there is a distinction between creating something out there and creating ourselves into who we want to be or what the next part of our self is.

Ayub Youssef:
Okay, so creating something out there, out there, outside will need the creator. So I'm also creating that creator, which is me in this situation. So how how I create that person I the other day I had this this basically small breakthrough. I said, okay, can I write something I want here on paper? And then I wrote it. Then I said, what is the one thing? In this world that will be able to allow me to get it. And the answer is, that was simple for me. It wasn't simple. For example, for my sister when she called me and I tell, hey, can you do this exercise to. The only thing that will allow me to get what I want. In this world is action. Then the question I have to take action to get what I want if I don't take action. You can meditate yourself until you're blue in the face. I don't think you will get it because we are at this real world. We are in 3D world. So first I have to take action. Then who? Who said, okay, now who's gonna take this action? Is someone an action taker who's gonna create that thing in the world is a creator. So now here comes the the concept that you talked about, which is being. So who do I need to be in order to be the person who would be able to make that action that will make that thing happen? Then here I go into creating who, who, who is that person through my thinking and my speaking. So for me, that creator or that action taker, he has attributes. It has to be. He has to think this way. He has to speak this way. He has to carry himself this way. Then I went more into details. What are the thoughts that this action taker or creator thinks? Thought one thought to thought three until whatever thought 100. And I said. Do I believe that about myself? Do I believe that by myself? Do I believe that by myself? Because. And I think this is the trickiest part. You know. Because we are not only brain and mind.

Ayub Youssef:
A thought happens in the brain and the mind, but a feeling happens in the body. We are a soup of chemicals. We we. Our biology is complex. Our neurological system is wired in ways. So what I come up to, like sometimes you can say a thought about yourself right now you can say it, or you can think about it in your brain or your mind, but it doesn't feel right. Biologically or feelingly. And that's where our work. That's where we need to do more work about our being in order to be able to maybe make that thing normal about ourselves and make peace with with this thought about ourselves so we can be we can be able to create the being that being will create the action taker, and that action taker will go through the world and take these actions. Now this is my work. This is my part. I always tell to my clients, you are only entitled for your work. You're not entitled for the results. So this is my part. Okay? Now because everything is energy. If I thought these thoughts, if I created this being, I am vibrating at certain frequency and that vibration will create ripples in the world, it again, it's not going to go into a vacuum. So if my by me creating my being and me creating my thinking, it will allow circumstances and events and to show up in order to collaborate with what I am doing and make that result show up at the right timing for me. I hope this is makes sense.

Daniel Aaron:
Yeah. Well, it's, you know, one of the things I appreciate about you, like me, one of my teachers used to say, whenever we say to someone, I like you, what we're really saying is, hey, you're like me, or your neuroses are like my neuroses, or your genius is like my genius. In any case, part of what I appreciate about you is you're a philosopher, as I am, too. So when I asked you the question, it goes into you and you say, well, let me see how I can bring these pieces together. And and part of what I hear you pointing to is something I love, which is it's again, it's this it's this loop. We don't exist in a vacuum, as you said earlier. So if I want to create something out there. Yeah, I have to be the one who's capable of creating that. I have to see myself as that. And then if I then take the actions and go out and do that, well, I may not yet fully believe that I am that. But if I have the courage to take the actions anyway, right then I'm going to start seeing results, and that's going to feed back to me and say, oh, maybe I am the one that does that. So it's this, you know, being action results loop all feeds on each other. Does that make sense?

Ayub Youssef:
It does. So you can see it that way. Or you can also change your being using zillion other methodology or practices. But whatever it worked for you, it works for you. I would say just do it or just take it or just experience it. It's not like you want to stick with one thing, one, one thing I came up with lately. I said, okay, if I want something, can I hang out with someone that who has it? And there develop this process that has two steps. One, I'll be like, okay. We are all different, unique human beings, so I am sure that that person has strengths and has weaknesses, and I have strengths and I have weaknesses. So first I will say, okay, what what are his or her strengths? What allowed him or her to create this in their lives? And I just I just need to learn it or I just need to. Follow it or model it. So that's one. The second thing I'll say what am I better? At. Then that person, and that will allow me have an instant shift of my being. Because, listen, if he or she was able to do it, I would be able to do it. But I gave already that breakthrough to myself. I hang out with that person. I understood who she is or who he is, and I saw what's missing in me and what's missing in them, and I use that as a combo to change my being in order to create my doing.

Daniel Aaron:
That's awesome. I love that and the principle in NLP Neurolinguistic programing talks about it just in the same language. You use modeling, right? Whatever somebody created, well, model them, imprint on them. But you brought an interesting distinction, which I think is often missing for people because what happens in my experience, I've seen a lot of people say that's my hero, but they elevate them so much that part of them doesn't believe that they can be like that or do that. So I love what you said, which is then I think about what's something that I can do better than they can, right? And it's always that way because we all have superiority in some aspect. Of course, ultimately, in terms of our existence, we're all equal. We're all infinitely lovable and infinitely valuable. Yet we all have different experiences and skills. So, of course, whoever any of us meet, that's extraordinary in some way that we want to become extraordinary. And, well, they're also going to have some deficiencies and we're going to have something that's part of what that does is the way I hear it is it gives us the confidence and the the self esteem to say, I can do anything I can, you know, I can do anything they can do.

Ayub Youssef:
You know, if you also hang out with the right successful people, people who are balanced. Centered a relatively more healed. They will make you realize that about yourself. They will never let you at any second doubt that what they have done is impossible for you, or that they are better than you know they will be there, present with you, serving you, sharing with you amazing ideas. Or sharing with you there being how how they created what they have created. They also show you part of yourself that you may be missed by yourself. That will make you able to go and create similar to them or better than them, or in your field that is completely different. If you hang out with someone who is worldly successful but they are not balanced, they will make you feel like something is missing in you and you'll never be as great as I am and all that story.

Daniel Aaron:
Yeah. Beautiful. I remember my first really important writing teacher gave me this definition for a good teacher, but it could be a good mentor. It could be a good coach. It could be whatever language we want to put in. And the definition, she said, is it's here's how you test it when you spend time with that person. After that, do you feel more like doing the thing that you went to them for or less? You know, in a way it's like, do they encourage you in the way you said it? They encourage you to know that you can be more they encourage you being with them. Does that help you know that you are capable of more help you realize that more? Yeah. So something I'm curious about. One of the things I find a lot in my work and in myself, in different layers, is this idea of imposter syndrome. Right. And and I know you work with a lot of different people in taking leaps in their career, their work life. And I'm guessing you might have experienced imposter imposter syndrome some way in your own life. How do you how do you relate to that concept?

Ayub Youssef:
I would say you will still experience every day if you are challenging yourself means if you are always looking to do something outside of the norm for you. But here is the keyword. It's outside of the normal. How do I know that I'm capable of doing it? And for that my process is. Is maybe clear. So it has 2 to 2 buckets. So the first one is Emerson said. Do the things, get the power. He didn't say get the power, then do the thing. And then there is this amazing model from strategic coach Dan Sullivan. He calls it the four C commitment. Courage. Capabilities. Confidence. Confidence and courage are two different things. Courage is doing the thing when don't have the knowledge or when when I don't have the. The necessary self esteem that is coming from previous experiences. But confidence is getting a higher self esteem after experiencing results or developing capabilities and his model is foresee. You have to commit. Means you have to make a decision that I'm gonna. Take a try on this or I'm going to do this or I will do this. Complete willingness. So one then you use courage. That's courage. Courage is when you do something or you go for something new that you don't have the full. It's like you don't have the full knowledge, you don't have the full support. You don't have the full self-esteem to take it. Commitment and courage gives you capabilities. That's where you develop capabilities. And when you develop capabilities, you will have the confidence and you will solve this imposter syndrome thing. Then. I would say. Uh, I used to use, I have had, for example, in the past I had a fear of being in front of the camera, and I said, wait a second, like, why I'm even having this fear? Because I had the desire to be in front of the camera. So any time I feel imposter syndrome. I would basically say, okay, that means I have a desire to do this thing, otherwise I won't have the desire. And then comes the second bracket, which is now going inward and inquiring what is going in me that is creating this? Did I leave a past experience that created this fear or trauma in me? Did I accepted something about myself that is not true? What is the truth here? And I inquire and I do my best. To find my blind spot. Or also you can bring it to your coach or bring it to whoever you're working with. Sometimes you can even talk with a friend and a friend. They just tell you, listen, I trust in you and you go and you create in the world. So yeah. So this is my my thinking, my service, thinking about imposter syndrome.

Daniel Aaron:
That's great I love it and I was I was thinking of Dan Sullivan when you were speaking earlier and the newest book from him and Benjamin Hardy. Ten-x is Easier Than two X. He outlines that four C perspective really well, and it's I think it's worth me reiterating it in slightly different language, because it's such an important thing, and it's such a basic thing that stops so many people, you know, that we think when I have the courage, I will take the action right when I'm ready, I will do that thing. But it's exactly the opposite of that. In reality, if I do it, then the courage will come. So what we need is the ability to the ability to make the commitment. So then I got to take the action. Then the confidence will come because I have done that right.

Ayub Youssef:
And you know, I say to my clients, do you want to do it or do you want to keep talking about it?

Daniel Aaron:
Yeah.

Ayub Youssef:
So if you keep talking about it, we're not solving anything. We are in this imposter syndrome. If you you want to do, then we actually creating a strategy, creating a plan, identifying the skills gap, identifying the blocks, identifying what need to move forward. And then we bring them together and then we go for it.

Daniel Aaron:
Hallelujah, I love it, and sometimes that's what we have to do, right? And whether it's to our clients or for ourselves, just say, if I'm talking about this thing, or one of the ones for me is if I'm complaining about something, if I hear myself out loud or even in my head complaining about something, well, am I going to be the person who's complaining or am I going to do something about it? Right? So. All right, well, well, let's shift gears, because time is moving along. You know, one of the things that I appreciate about what you bring to your work, you bring to this show is you are relentlessly growing. You spoke a minute ago about, you know, finding ways to do what's uncomfortable, to do something that's not normal on a daily basis. And so where are you going now? Like, what's next for you? What are the edges you are pushing into?

Ayub Youssef:
Yeah. So it starts actually by identifying your edges. As you said, what do you what the edges are, you are pushing, you are pushing to. So basically, um. In order for, for us to to get new results, we want to take a new set of risks. So I have this a this routine. Every time I feel like I hit a plateau or my results are the same. I say, okay, what can I do? Or be. That is out of the out of the normal means normal. Not like in the word normal for me, in what I used to do before or how I used to behave before. And I challenged that a little bit and, or I shifted a little bit. So yeah. And, and if you want to be more specific in, in, in, in my life. The. There is one thing which is great for men, for example, and women. I'm just saying, for example, in the gym or in the fitness. You always can define a new edge. Because it's basically limitless. So one of the things I'm big on lately, which is if I want a transformation, it shouldn't only happen on the level of the mind. I wanted to be. On the level of the mind, but I want it to be on the level of the body. And one of my edges was fitness. How can I be more athletic? How can I be stronger? How can I be? How can I look back? So that's one edge. The other edge, of course, is in business. In in business. You you you you make a growth, then you hit a plateau. Then you ask yourself, what can I do? Or who do I need to be in order for me to get new results? And then you inquire and you take certain sort of actions. And I think that's where I am at. Even in relationships, too, you can be used to certain type of relationship or you can be used to certain. Nature of interaction in relationship. Then if you forget it. Like if you don't bring that new energy to it, it may go down. Not because in life the static, the status quo doesn't exist. You're either going forward or you're going backward. So that's why I have this routine of. What new set of risks or what the new set of actions. That I have to take. In order for me to get new results. And these always come from the the new results. I don't go from actions to results. I go from results coming back to action. Means the future will determine the present.

Daniel Aaron:
Yeah. Makes you a time traveler.

Ayub Youssef:
Huh? Yeah. It makes you live in all the planes at the same time. Because you mentioned Benjamin Hardy. He said a desired future self will determine your present, and your present will reframe your past. So you're changing everything at the same time.

Daniel Aaron:
Absolutely. Yeah. And there's that great quotation attributed to different people, but it's something like what's the best way to predict the future? It's to create it. Right. And this takes it takes something outside of what we have. Well, I'll speak for myself what I grew up with and what I was told in the sort of materialistic world which is. Not that anything is possible. I wasn't I wasn't grown up with I wasn't nurtured with this idea that anything is possible and I can create whatever I want in the future. So again, it goes back to if we look at the the model of the four C's, right. This courage to see a future that doesn't exist now and to make a commitment to it, it's powerful. Right? That's that's creation. And the amazing thing is, of course, not only is everybody capable of it, everybody's doing it all the time. It's only a question, really, of are they doing it in a way that works for them? Are they doing it in a way that's conscious? Is it resulting in something that is fulfilling to them?

Ayub Youssef:
Are you living by choice or by chance?

Daniel Aaron:
More seeds.

Ayub Youssef:
More this love.

Daniel Aaron:
Yeah. Beautiful. Okay, well, we're going to need to wrap up pretty soon. And I know that you've got a kind offer for our guests before we go over there. And before I ask you the the big final question is, is there anything that I haven't asked you that you feel like is important or anything you want to bring forward that we haven't talked about so far?

Ayub Youssef:
Well, I like always the the conversation to flow. I think we have covered what what's needed uh, for for people who who tuned in. I mean, it's a co-creation of energy. And I think we have been able to. I think I trust I trust that we have been able to address what the collective consciousness people who will be involved with the show have in their subconscious mind or in their mind.

Daniel Aaron:
Yeah. I'm with you. Beautiful. All right. Well, as you said that the one thing came to me that I think is worth playing with for a moment, because I know that both of you and I work as coaches. And from mainstream perspective, we've both done something that a lot of people would consider crazy, which is invest a lot of money. It's always relative, but invest what most people would consider a lot of money to our own education, to our own experience, invest money into coaches that for a lot of people would be like, I can't believe you would spend that kind of money that way. So. You know, and I know you had an experience of that recently. What's your what's your feeling about that? What what motivates you to make those kind of investments that other people would consider unreasonable?

Ayub Youssef:
Yeah, I would say I'm doing that because I found what works for me. The thing is, I had friends who are killing it on the real in the real estate industry. And I was like, okay, why? Why? I don't do that with them. And they say, are you let's do this and stuff. So I was like, yeah, let's do it. But it didn't feel right for me. That made me thinking. What? So what works for me? What? What always has been working for me. And I was like, yeah, I'm investing in myself. I have been able to multiply and have a high returns on that, and it's something I do it with genuine heart. I don't feel any force, I feel it's flowing and when it is feels right for me, I do it. So, um, you know, even Jim Rohn said your level of income will never, will never exceed your level of self-improvement. I mean, at any level of your life, you can, I think, find an area of your life where you can improve in it. And we are all different people, so maybe someone has something innate in them and you say, oh, why? That person doesn't invest in their self improvement and they have gone, they have done this, this. In life we are different. We have different skills and different gifts. We have different backgrounds, different genetics. So just look what works for you or for me. I said, this has been working for me and I have been doing it consciously and cautiously, and I inquired to find the next right step for me that will allow me to grow as a man, to grow as a. A thought leader to grow as a coach. To grow as a human being because these are things I am interested in.

Daniel Aaron:
Yeah. Nicely said. I'm with you. And I often think of it as it's the only. To me, it's the only guaranteed investment. And maybe even then, it's not guaranteed. Because, as I heard you say recently, we can invest in ourselves. But no matter what a coach or a teacher or a mentor gives to us or reflects back to us, it's up to us to take the actions, to utilize that, to put it into into play and into practice in our being. But part of what I hear you saying too, the language I put on it is the way we do one thing is the way we do everything. So if we invest in ourselves and we want to improve ourselves in relationships or in business or in our wealth or in our physical fitness, that's going to automatically bleed over into other aspects of our life. It has to.

Ayub Youssef:
Definitely. I mean. You can mean for today. For example, I'm sure you have people in mind that, for example, they, you know, they make a lot of money or top 1% or 10%, but. Maybe that person's relationship life is not that ideal for him or her. Or you may know someone who makes a lot of money, but you can't spend five minutes with them. Because they they are basically not connecting with you, not talking with you in, in a kind way. So we are not. We are human beings. So it means we we don't have one area of improvement that I have to become good at all. My for all my life. I think we more like a a system. Or a combination of multiple skills and multiple ways of being. And you can choose this period. I'm going to improve here. The next period. I'm going to improve here the next period. And here I'm going to improve here. I'm going to prove in my health, I'm going to improve in my finances. I'm going to improve in my faith. I'm going to improve in my business. I'm going to improve in my mission and purpose. I'm going to improve in my network. I'm going to improve in my relationship with my parents, with my relationship with my kids, with my relationship with my spouse, my romantic relationship, my dating life. So it's a combination.

Daniel Aaron:
Yeah, yeah. Nicely said. And and one of one of the basic tenants I have for what creates a vibrant life. And what's needed for it is that while there's always room to grow, we need to be moving into greater levels of mastery in all the aspects of life that are important, from physical to emotional to relationships, spiritual relationship with time, money, creativity, all of it. Because it all counts. And it's nobody would define a great life as having tons of money, but crappy relationships or having great relationships and yet not having enough money to pay the bills. Right? So we have to be moving into growth in all those areas. All right. So are you. Time is flying along. You have graciously offered a gift to our audience. Would you like to say what that is and how people can take advantage?

Ayub Youssef:
Oh, yeah. So thank you for having me today. I mean, um, I am here to be of service, using a gift of my wisdom. And I appreciate you inviting me and sharing my to share my thoughts and share this conversation with you and with your audience. So if if anybody feels they need to connect and have a coaching conversation, just need to mention you, Danielle and I would be able to offer a 90 minute conversation. I don't do like short conversation because we will shift something in that time, and it's available for, uh, whenever I have time and we can schedule it. Um, I am more than happy then to connect.

Daniel Aaron:
Awesome. So that's a beautiful gift. And I love that you're not just saying, you know, I'll talk with you for ten minutes like, no, I'm going to let's let's go into it and make something real happen for you. And so for those who are wise enough to say yes to that and want to take advantage, what's the best way for them to reach you?

Ayub Youssef:
Yeah. So if they are connected here in Facebook, you use if they can drop me a message. If they're connected on Instagram, I hang out in Instagram, they can drop me a DM in Instagram at abusive and we'll take it from there.

Daniel Aaron:
All right. Perfect. Well, in that case, I think it brings us along to the point where I get to ask you the big final question. Would that be okay?

Ayub Youssef:
Yeah. Please go ahead.

Daniel Aaron:
All right, so this question is ridiculous because it's impossible. It's way too much to ask of anybody. I will ask it anyway. And I'm just so curious to hear what you say about it, because you have so much wisdom, so much experience. If I forced you to boil it all down to one thing, if you had one piece of advice to give to someone who says, yeah, I want to create a more vibrant, thriving life, what is the what is the one thing you would say?

Ayub Youssef:
Decide what you want, and then you want to create the inner environment to receive it and to. To create it and take actions.

Daniel Aaron:
Decide what you want. Right. And that's key, right? Actually deciding and believing it. And then create the inner environment.

Ayub Youssef:
So it's deciding and believing it's that.

Daniel Aaron:
Yeah. Nice.

Ayub Youssef:
Well I would say please don't quit. Because the only strategy that worked for me is basically staying in the game.

Daniel Aaron:
Yeah. Hallelujah. Nicely said. Well. You won. Thank you for lending your time and experience here. Giving that to thank you for being someone who's so committed to growth, to evolution and to service. It says a lot about you and it does a lot for the world. So I really appreciate you and appreciate you being here with us.

Ayub Youssef:
My pleasure.

Daniel Aaron:
Awesome. And for y'all in the audience, whether you're listening live, watching live, or by rebroadcast, thank you. Because you being interested enough to invest some of your time says a lot about you and the steps you take in your learning and your actions to improve your life, to come to a higher vibration that changes the world. It's massively important and powerful. So thank you so much for being with us and for being someone who's prioritizing that in your life. Thanks for tuning in, y'all. Make your life a masterpiece. Aloha! Mahalo for tuning in to the Art of Vibrant Living show, y'all! I'm Daniel Aaron and may you live with great vibrancy.

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